Edwiin's Portfolio Site

Hi, I am Edwiin Chen, I’m an
AI-native UI/UX and brand designer
translating complex business into clear,
digital experiences.

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A hybrid approach to design,
driven by AI workflows.

Main Expertise

UI/UX Design

Digital product strategy, information architecture, user flows, prototyping, visual interfaces, and motion design—crafting trustworthy product experiences.

Brand Design

Brand visual identity, marketing collaterals, comprehensive design systems, pitch decks, and data visualization—building scalable and systematic brands.

AI Native Workflow

Leveraging AI to assist in research, structural organization, visual exploration, iteration, and delivery—driving a faster and deeper design process.

Focused Capabilities

Visual Design Data Visualization Animation Prototype Build Creativity Cooperation

Delivery Strengths

Design-to-Code Velocity

Bridging the gap between pixel-perfect design and production-ready code.

A wireframe transforming into production-ready code

Tools I use

UI Redesign for a
Luxury Brand’s
WeChat Mini Program

With “the brand at first sight” as the goal, a UI redesign of the homepage, product page and gifting journey — delivering a complete design solution that balances brand prestige with conversion.

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Brand Visual Identity
Design for a
Healthcare Rehab Brand

Translating the brand’s core idea — “accompanying patients to recover step by step” — into a unified visual language spanning logo, color, graphics, UI specs and applications, delivered as a bilingual brand guidelines book.

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UI Redesign for a
Health & Nutrition Brand’s
Official Website

Transforming a dense corporate site into a warm, lifestyle-oriented browsing experience — letting multiple sub-brands each keep their own character under one unified framework, delivered as a complete design across PC and mobile.

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Beyond the
Featured Cases

Translating a Grand Business Vision into a Digital Experience

Turning dining check-ins into social assets

Estee Lauder virtual conversion case visual

Growing real conversions out of virtual spaces

Translating a Grand Business Vision into a Digital Experience

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Applied AI & Technical Prototypes

Design today requires a hybrid mindset. Beyond static interfaces, I integrate AI technologies to accelerate development and discover new digital patterns. Here is a look into my ongoing research, proprietary tools, and functional AI prototypes.